Privacy Policy

1. General

It is important for us at Love Basics that you feel safe with how we handle your personal information. Therefore, we are open to how we collect, process and share data we save about you. As from May 25, 2018, the former Personal Data Act (PUL) has been replaced by the General Data Protection Regulation (GDPR), which is a new EU regulation valid throughout the EU. If you have any questions after reading our updated privacy policy, please feel free to contact us at

4. What is a personal data?

Personal data is any information that may be directly or indirectly attributed to you as a person.

3. Who is responsible for the personal data we collect?

Love Basics Sweden AB, org. No. 559020-1306 with address Kung Atles väg 4, 167 74 Bromma, Sweden, is personally responsible for the company's processing of personal data.

4. What personal data do we collect about you and why do we do that?

When purchasing in our webshop we collect the following information about you; first and last name, address, e-mail address and telephone number. Why we do this is to be able to handle your order and to be delivered home to you. We also need the information for any returns, or if we need to communicate with you by email, text or phone regarding your order.

5. Who may we need to share your personal information with?

Data forwarded to third parties that we have entered into a personal data agreement with the purpose of securing and protecting your data is used solely to provide services to you. For example, it may be freight forwarders in connection with the delivery of your goods eg Post Nord, Credit Card Payments, Credit Reporting or Debt Collection Offices for Credit Reporting Claims.

We will never sell your personal information to third parties. However, Les Enfants may use your information for marketing purposes for our products. Les Enfants may also need to disclose your personal information if it is necessary to comply with applicable legislation or government requirements, to safeguard Les Enfant's legal interests or to detect, prevent or detect fraud and other security or technical issues.

6. What are your rights?

You have at any time the right to have a registry extract of the personal data we have stored about you through a written signed application to us. Les Enfants will, at your request or on its own initiative, correct, delete, disassociate or supplement your information if they are found to be incorrect, incomplete or misleading.

You are entitled to withdraw your consent at any time to allow us to use your personal information for marketing purposes. You can contact us by email to and we will remove your details.

7. Use of cookies and other tracking techniques

Our website uses cookies and other tracking techniques to enhance your online experience. See below to learn more about using cookies.

8. Any changes to Les Enfant's privacy policy

Love Basics reserves the right to make changes to this Privacy Policy at any time. If the Privacy Policy changes significantly, we will communicate this on the website or by email to you.



Mama Basics uses cookies on its website,, in order to facilitate your experience while you are on our web page. Cookies are not necessary for the website to function, and you can therefore choose not to allow our use of cookies.

What are cookies?

Cookies are small text files with information that is stored on your computer when you visit a web site (even tablet computers with internet connections and telephones use them). Cookies are used in order to get web pages to work more efficiently, but they also convey certain information to the owner of a home page. The information that is collected is anonymous and cannot be attributed to a particular individual. Cookies make it possible to keep different users apart from each other, which in turn can give each user a more positive experience of the web site.



Love Basics AB has its registered office in Bromma, Stockholm.

Address: Kung Atles väg 4, 167 74, Bromma, Sweden

Corp. ID No.: 559020-1306

VAT registration no.: SE559020130601


Contact Information


Telephone: +46 (0)735 11 19 76

These terms and conditions are valid until further notice.